An advertisement campaign by TT Devassy Jewellery in Kerala is going round on the social media. The advertisement has been widely appreciated for the choice of models in the ad shoot. The models Prathana Jagan, Roselin Raj and Apoorva Rambel are getting a wide appreciation for their stand against body shaming and racial abuses. These girls are either dark skinned, or have a burn mark on their face, or they may not fit into the category of a ‘perfect female figure’.
The TT Devassy Jewellery is one of the oldest jewelleries in Kerala with over 83 years of trusted service. They are primarily located in Kunnamkulam and have recently opened a new showroom in MG Road, Ernakulam which was attended by many celebrities from the film industry.
The #ImPerfect campaign is the latest that is to come out from TT Devassy Jewellery. The primary motive behind this campaign is to instill confidence in all those who believe that they are “not perfect” according to the social norms. It is true that the beauty concepts are changing and we no longer consider being slim and fair as the only standard of being beautiful. But even today, there are many who are ridiculed and discriminated against for just the way they look
What we see in this ad is a celebration of being oneself. These girls, are not ashamed of their dark skin or their burn marks or their ‘plus size’. All that matters to them is being themselves and celebrating their identity. Their beauty is further enhanced by the latest designer Zora collections from TT Devassy Jewellery. These jewelleries are pleasingly adding charm to their beauty and their eyes confidently proclaim that they are perfect when they are what they are.